July on the Crypto Markets: Records, Altcoins & ETFs

Tomáš Hucík


What about our porfolio?

In our own portfolio, we continue to hold our long-term spot positions of BTC, ETH and few selected altcoins and these positions are nicely in an open profit. We have moved our stop-loss levels higher therefore if a significant market drop comes, we will realize gain nonetheless. 
Currently,
all of our positions are now in open profit – even those that were previously losing – this nicely reflects the broad market uptrend. Our portfolio is now over 93% invested in the market, not due to adding new positions, but as a natural result of our existing positions increasing in value relative to our stablecoin reserves. 

In July, we did not close any spot positions or actively trade futures, therefore no Profit was realized from our own trading in July. 

This means StayKing will not distribute any PBX this month as Earnio in June also did not contribute any PBX this time. 

Summary of developments in July 2025 

The price of bitcoin in July delivered on our bullish expectations. Early in the month, BTC finally broke through the strong $108,000 resistance that had capped the June rally as this breakout was accompanied by a surge in buying volume and momentum. 
By mid-July, bitcoin rallied roughly 12% beyond the top of its prior range, reaching a
new all-time high of about $123,000. This rapid ascent confirmed that the brief consolidation under $110K was an accumulation phase, and it “reset” the market for further growth, much as we anticipated. 

After peaking near $123K, bitcoin saw a modest pullback but not an alarming one. The price dipped slightly from the highs but remained well above the $110,000 level, indicating that the former resistance has turned into support. By the end of July, BTC stabilized between $115,000–$118,000, consolidating its gains after the sharp advance.  
After July’s rally, bitcoin is taking a breather just below a new psychological barrier. The
$120 000 and up zone is now the strong resistance in the current market. Coincidentally the top of the previous consolidation range at 110 000 USD has emerged as an important support floor, bolstered by the fact that the price has held above this level since the breakout. Just below that, the psychologically significant $100,000 level serves as the next key support. So far, bulls have defended higher levels, and this lower zone has not been tested again, but it remains a strong safety net if needed. 

Source: tradingview.com 

What to expect next 

Based on the current technical setup and market conditions, we foresee a few potential scenarios for the coming weeks: 

  • Clear breakout above ~$125,000: If bitcoin’s price breaks decisively above the $123K–$125K resistance, we expect an acceleration into price discovery once again. The upside is largely open, and we could see rapid moves as FOMO (fear of missing out) kicks in with bitcoin in uncharted territory. 

  • Extended consolidation between ~$110K and $125K: It’s quite possible the market continues to range in a high plateau for a while, roughly between the sturdy support at $110K and the resistance at $123–$125K. Participants appear more inclined to buy dips rather than seek reasons to short, which could sustain a consolidation-with-upward-bias scenario.  

  • Correction to support (~$100K or even $93–$96K): If the bullish momentum were to wane due to unforeseen macro pressures, a deeper pullback cannot be ruled out. But this is true at any given moment in time on any market. 
    Notably, even in this corrective scenario, our long-held positions would trigger their stop-losses at a
    profit, given how far they have moved into green territory. In other words, we are well protected against downside risk at this stage. 

Our position 

Bitcoin is currently our biggest spot position and it is nicely in profit. Its growth is underpinned by ongoing institutional adoption and global recognition of Bitcoin as a legitimate asset class. Governments and large institutions are increasingly acknowledging Bitcoin – whether through regulatory developments, treasury allocations, or investment products – and this adoption at the highest levels reinforces Bitcoin’s role as “digital gold” or, more broadly, as a globally recognized store of value and moves our position up. 

Ethereum (ETH) has also performed exceptionally well since our last update. In June, we reported that Ethereum might be recovering from an oversold zone. In July, that speculation materialized into reality: the market was electrified by the growth of spot Ethereum ETFs, which saw record-breaking institutional inflows during the month. This influx of capital – over $5.4 billion into ETH ETFs in July alonehelped fuel a powerful rally in Ethereum’s price.

By the end of July, ETH was trading around the mid-$3,800s, roughly 7–8% below its historical peak, with bullish momentum still evident. Our strategy of accumulating ETH during its weaker periods has proven to be strategically sound – our ETH position is deep in profit and remains one of our largest altcoin holdings.  

Our smaller positions in Solana (SOL) and Chainlink (LINK), which we previously noted were lagging behind, have finally started to gain some ground.  

Solana SOL’s price rebounded during July. After spending much of the early year depressed, Solana caught a bid this month and even briefly traded above the $190 level in late July.

This means our SOL position, which had been in an unrealized loss, moved into clear profit. The network’s fundamentals remain strong – Solana continues to be a high-performance layer-1 platform with a thriving ecosystem. 

Chainlink LINK has also risen from its doldrums. Throughout July, Chainlink’s price climbed from the mid-$10s into the upper teens (USD), putting our position back into the green. Although LINK’s percentage gains were more modest compared to some high-flying altcoins, this move is notable because Chainlink’s oracle technology is a backbone for much of the DeFi sector. Its relative underperformance earlier was not due to weak fundamentals, but rather the general lack of new capital flowing into mid-cap altcoins.

It’s important to note that the broader altcoin landscape is still somewhat mixed. The spotlight has largely been on Bitcoin and a handful of top altcoins this cycle. Besides Ethereum, which has led the way for majors, only a few select altcoins have drawn outsized attention recently – for example, Ripple (XRP), Binance coin (BNB), Hyperliquid ($HYPE) or Aave ($AAVE). Rest of altcoins are only just beginning to play catch-up, while those few projects with either strong narratives or institutional interest continued to shine.  

Our plan moving forward is unchanged – we will continue to hold and manage our positions with discipline, adjusting stop-losses to lock in gains and only considering reallocation if market conditions or fundamentals shift significantly. So far, our approach of focusing on fundamentally strong projects and using technical analysis for timing has been vindicated by the market’s performance. Our strategy remains consistent, and we are confident that by staying the course, we will be well positioned to capitalize on this ongoing crypto bull market in the months ahead. 


Market Analysis

July 2025 proved to be another whirlwind month in the cryptocurrency world – bitcoin flirted with new highs around $120,000, Ethereum celebrated its 10th anniversary with a price surge, and Washington passed a landmark law bringing stablecoins out of the regulatory grey zone. Despite all of this 

Bitcoin flirts with record highs and market resilience 

Bitcoin (BTC) entered July with strong tailwinds and didn’t disappoint. The leading cryptocurrency climbed steadily and nearly cracked the $120,000 level mid-month, reinforcing its status among the world’s top assets. In fact, Bitcoin’s market capitalization grew so large that it briefly ranked among the top five assets globally, even surpassing the likes of Amazon. BTC encountered heavy resistance near the $120K mark and is now seeing a sharp pullback.  

Despite these short-term gyrations, the overall market mood remained optimistic and resilient. Every dip was met with buyers seeing an opportunity. By the end of the month, Bitcoin hovered around the mid-$110K range, after all was accounted for, BTC captured +8% growth for July 2025.

Notably, institutional and corporate adoption continued to accelerate – public companies added over $47 billion worth of BTC to their holdings in 2025, even outpacing inflows into Bitcoin exchange-traded funds (ETFs). This steady accumulation by long-term investors underpinned Bitcoin’s strength and kept its uptrend intact. 


Ethereum’s 10th anniversary surge and altcoin action 

July was a milestone month for Ethereum (ETH) – the blockchain platform turned 10 years old on July 30, 2025, and its market performance gave holders plenty of reason to celebrate. Ether’s price rallied strongly through July, climbing to about $3,800 by month’s end. This surge came on the back of significant institutional interest and technical upgrades: Ethereum’s successful Pectra network upgrade in Q2 and the growth of Layer-2 scaling solutions continued to improve its utility, while the first U.S.-listed spot Ether ETFs saw over $5.3 billion in inflows within just a few weeks of launch. Such ETF demand clearly manifested in higher prices. 

Even some corporate treasuries were quietly accumulating Ether, treating it not just as a crypto asset but as core financial infrastructure in the evolving decentralized economy. This narrative is getting stronger and stronger. Few companies are now trying to mimic STRATEGY of Michael Saylor but with Ethereum. 


Washington’s landmark stablecoin law and crypto regulation progress 

One of the most significant developments in July didn’t occur on-chain or on exchanges, but in the halls of Washington, D.C. The U.S. made history by passing its first comprehensive crypto legislation: on July 18, President Donald Trump signed the GENIUS Act into law, establishing a clear regulatory framework for stablecoins (GENIUS stands for “Guaranteeing Essential National Infrastructure in US-Stablecoins” – a fitting name for a bill focused on the digital dollar ecosystem). This landmark law sets strict guidelines for stablecoin issuers: only regulated financial institutions like banks (or approved non-banks) can issue stablecoins, they must maintain 1:1 fiat reserves for all coins in circulation, undergo regular audits, and comply with financial crime laws just like traditional bank.

In short, USD-backed stablecoins like USDT, USDC, and PYUSD will now operate under bank-like rules in the U.S., aiming to protect consumers and integrate stablecoins into the mainstream financial system. More and more players decided to move  


Big players: Institutional adoption and corporate moves

Beyond the government, major companies and financial institutions also made crypto headlines in July. One of the biggest moves came from payments giant PayPal, which continued its expansion into digital currency. PayPal announced it has extended its stablecoin PYUSD onto the Arbitrum blockchain, a popular Layer-2 network. Visa revealed plans to expand its stablecoin settlement capabilities by supporting more chains and issuers, signalling that traditional payment networks see stablecoins as a long-term strategic play. These moves by PayPal and Visa underscore how stablecoins are becoming integral to payments and liquidity in the crypto economy and beyond.

Corporate adoption of crypto as a part of the financial planning accelerated even more. Both established treasuries and new entrants made bold moves that would be out of the questions few months ago. Public companies now collectively hold over 850,000 BTC, with leaders like Strategy (formerly MicroStrategy) adding 21,000 BTC to reach nearly 597,000 BTC, and SharpLink Gaming emerging as a top ETH holder with 280,706 ETH.

At the same time, unconventional players such as American Bitcoin, cofounded by Eric Trump, and CEA Industries, whose BNBtreasury announcement sent its stock soaring 800%, illustrated how crypto has become both a strategic asset and a market-moving narrative. This surge of traditional and novel corporate activity underscores that digital assets are firmly entering the corporate finance mainstream.


Conclusion: Mid-Summer Momentum and What’s Next 

Will Bitcoin break decisively above its previous peak and chart new record highs?  
Will Ethereum lead a broader altcoin surge, sparking a true altseason?  
How quickly will the benefits of new laws and potential ETF approvals translate into fresh capital inflows? There’s also the macro dimension: if the Fed pivots to rate cuts later in the year (or not), that could significantly influence risk appetite for crypto. 

Market leaders such as Bitcoin and Ethereum have demonstrated resilience and growth, supported by increasing institutional adoption and clearer regulatory frameworks. Bitcoin has maintained its six-digit price level, while Ethereum’s successful decade has been crowned with new highs and renewed optimism. 
In the second half of 2025, we will focus on several key topics: 

  • Will Bitcoin decisively surpass its previous peak and reach new all-time highs? This could be driven, among other factors, by growing pressure on the U.S. dollar, which favors “hard” assets like gold—or Bitcoin itself. 

  • Will Ethereum lead a broader altcoin rally and kick off a true altseason? If Bitcoin consolidates at the top, some altcoins are likely to follow. 

  • How quickly will the benefits of new laws and the potential approval of ETFs translate into an influx of new capital beyond BTC and ETH? 

 

Veškeré informace uvedené v tomto článku a jeho obsah nemá sloužit jako investiční poradenství, doporučení či závazný návod k finančnímu rozhodování. Společnost Probinex nenese odpovědnost za jakékoli rozhodnutí učiněné na základě těchto informací. Každý čtenář by si měl před jakýmkoli investičním krokem provést vlastní analýzu a případně konzultovat odborníka.